Participated by designers from all over the world, the Modest Fashion Show was held at the Al-Faisaliah Hotel in Riyadh, the capital of Saudi Arabia. Many fashionistas and social media celebrities attended the show that started on December 17 and lasted for 3 days. In addition to 32 different fashion shows, there were special shows that brands displayed their own cultures during the fashion week that embraced the theme “Roots to the Future”.
The Saudi Arabian brand, The String, came to the fore in the fashion show attended by designers from Turkey, Morocco, Czechia, Nigeria, Italy and the United Kingdom.
Turkish fashion designer and the CEO of Modest Fashion Week Özlem Şahin Ertaş said, “We believe that Riyadh will be the next capital of fashion. It’s time to be modest, and we see all luxury brands aiming for that. I think we should all take responsibility to value true modesty with all these beautiful designers from all over the world. There was no platform where we could come together and collaborate and highlight our talents. It was time to democratize fashion.”
The Modest Fashion Week was first held in Istanbul in 2015. The event, which was also held in London, Dubai, Amsterdam, and Jakarta, was held in Riyadh for the first time.