Turkey’s domestic EV brand TOGG has included Cappadocia in its announced launch colors, taking firm steps toward becoming a global brand on the occasion of the 99th anniversary of the Republic Day of Turkey. Giving TOGG the earth and sand beige color of Cappadocia’s extraordinary natural wonder fairy chimneys will also help to promote Cappadocia tourism.
Teyfik Ölmez, Chairman of the Board of Cappadocia Tourist Hotels and Enterprises Association (KAPTİD), said, “There are very beautiful colors and names adapted to the vehicle, but there is a very beautiful color among them, the name of that color is Cappadocia. The vehicle is magnificent; the color of the vehicle is also magnificent. It will make a great contribution to the promotion of Cappadocia.”