Pamukkale, located in Denizli, Türkiye, and renowned as the “white paradise” on the UNESCO World Heritage list, recorded 1.15 million visitors in the initial 7 months of 2023. This represents a 23% increase from 2022. Tourists, both domestic and international, are drawn to its iconic travertines and historical allure. Feedback from visitors, including those from Thailand and Alanya, underscores the site’s unique beauty and favorable climate.