Valeria Marquez, a 23-year-old Mexican TikTok influencer known for her makeup videos, was shot dead while live streaming from a beauty salon in Zapopan, Jalisco. The attack occurred after someone warned her during the broadcast that a person was approaching from behind. The livestream continued briefly after the shooting until someone ended it.

Marquez had around 200,000 followers across TikTok and Instagram. Earlier in the broadcast, she mentioned receiving an “expensive gift” from an unidentified person.

The Jalisco State Prosecutor’s Office has launched an investigation. According to the UN, Mexico had the fourth highest femicide rate in Latin America and the Caribbean in 2023, with 1.3 deaths per 100,000 women.