Turkish Chef Barış Demir, who sells Turkish dishes in Japanese capital city of Tokyo, is on his way to becoming a phenomenon thanks to social media. Demir, who performs Maraş Ice Cream show in the Tokyo’s historical and touristic center Asakusa, meets with intense interest from the Japanese. After uploading the video taken by his customers to the social media application Tiktok, Demir has watched by millions of people on the app. Later on, Demir finally opened his own account and started to post the videos he took to the Japanese.

Demir told that everything started about a month ago. “When I came to the shop in the morning, there was a queue of customers. I said, What’s going on? I was surprised,” Demir said. Noting that he didn’t understand what was happening when he saw everyone waiting for ice cream, Demir said, “When I asked why there was a queue, I got the answer, We watched your show on Tiktok.” Demir, stated that he started uploading videos by opening his own account, and that he became famous in the region as the content he shared was watched by millions of people.