Turkish clothing brand Kiğılı crowned its technology investments with its introduction to the metaverse world with the Tomorrow collection. Famous faces flocked to the launch, where the brand’s collection, made with the motto “From today for tomorrow”, was introduced. Kiğılı introduced Turkey’s first wearable NFT pieces with the Tomorrow collection, which includes ecological and technological products made with the motto of “Tomorrow from today”. At the launch held at a venue in Istanbul, NFT parts in the metaverse were shared for the first time with the world’s first holographic NFT fashion show.
Executives from Kiğılı and famous names in Turkey attended the launch, which was the scene of the world’s first holographic NFT fashion show. The launch, where Kiğılı’s NFT and Tomorrow collections were introduced, also hosted the performance of world-famous DJ Burak Yeter.
Expressing that they are very proud to realize the holographic NFT fashion show, which is the first of the world, Kiğılı Vice Chairwoman of the Board Hilal Suerdem said, “We have very serious projects such as visual processing. We develop robotic answering systems. We will be able to give most answers that a human can give quickly in the robotic system with our software. This software will be unique to us. As a brand, we will support our consumers to carry the mood they experience in the metaverse world to physical life. In other words, they will have the chance to enter the world of the metaverse and to evaluate the gains they have made in that universe in our stores. We will try to provide a link from the world of the metaverse to the world of physics.”